Insights To Impact

Inspiring Knowledge by delivering fact-based Marketing Intelligence, Research and Consulting Insights unique to your brand.

About Our Company

iReach Insights, one of Ireland’s leading independent market research agencies, helping organisations understand how people think, behave and make decisions in a rapidly changing world.  As a ‘tech savvy’ provider iReach has underpinned research services with new technologies and digital approaches to enhance more traditional research methodologies across proprietary Consumer and Business research.

iReach is focused on integrating artificial intelligence with services to transform the future of market research.

At the heart of this transformation sits iReach Conversations Pro, a next-generation insight platform designed to move beyond traditional surveys and unlock a new form of Conversational Research.

AI Conversations

Our Solutions and Platforms

Our Solutions Include:​

  • New Product Development​
  • Pricing & Demand Elasticity ​
  • Marketing Simulation​
  • Brand Trackers​
  • Customer Experience​
  • Segmentations​
  • Buyer Personas​
  • Innovation Workshops​
  • Ad & Concept Testing​
  • Global Studies​
  • Consumer Journeys​

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Our Platforms Include:​

  • AI Insights to Impact​
  • Online Research Communities
  • Digital Effectiveness​
  • Retail Eye-tracking
  • Consumer Research​ Panels
  • AI Interviewer​
  • Data Analytics​
  • Business Research​ Panels
  • Focus Groups & Interviews​
  • Teens & Youth Research Panel
  • Website Usability (UX)​
  • International Research Panels

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Research Methodologies

Inspiring knowledge through fact-based marketing intelligence and research excellence.

Research Methodologies across Business and Consumer insights to create measurable impacts for each client.

Qualitative Research​

Qualitative research explores human experiences, behaviors, and perceptions through interviews and observations, offering deep insights for decision-making.

Quantitative Research​

Quantitative research uses numerical data and statistical analysis to identify patterns, trends, and relationships, providing measurable insights for decision-making.

Hybrid Research

Hybrid research combines both qualitative and quantitative methods, offering a comprehensive approach to gather diverse insights and data for decision-making.

Digital Research​

Digital research leverages online tools and platforms to collect data, analyze trends, and gain insights from digital interactions and behaviors.

Some of our Clients

iReach has worked across most industries in Ireland, UK, Europe and International markets including North America.

Supporting market leaders, challengers and fast growing new market entrants.

What our clients say about us

Testimonials

“iReach conducted customer innovation workshops in the UK. We got a lot of information out of these to help us plan our brand and proposition strategy in the UK and Ireland.”

Bridget Walker
Regional Brand Manager, eBookers

“iReach conducted customer innovation workshops in the UK. We got a lot of information out of these to help us plan our brand and proposition strategy in the UK and Ireland.”

Bridget Walker
Regional Brand Manager, eBookers

Market research and consumer insight is a cornerstone of the GroupM business and is crucial to the success we have enjoyed to date and to our future growth plans. We are delighted to have partnered up with iReach in this incredibly important area.

Hilary Tracy
Director, Business Planning, GroupM

iReach conducted customer innovation workshops in the UK. We got a lot of information out of these to help us plan our brand and proposition strategy in the UK and Ireland.

Bridget Walker
Regional Brand Manager, eBookers

iReach conducted customer innovation workshops in the UK. We got a lot of information out of these to help us plan our brand and proposition strategy in the UK and Ireland.

Bridget Walker
Regional Brand Manager, eBookers

iReach conducted customer innovation workshops in the UK. We got a lot of information out of these to help us plan our brand and proposition strategy in the UK and Ireland.

Bridget Walker
Regional Brand Manager, eBookers

Proprietary Research Panels

iReach has built research communities and panels ensuring we survey consumers and business decision-makers in the most efficient and impactful way. We engage our members in fun and interactive ways to reduce survey fatigue and deliver robust and actionable insights to our clients.

Specialist Panels include Teens & Youths, Mums with Infants, Student, Foodies and Families. Watch the video for more information on our Consumer and Business Panels and our twice monthly Omnibus.

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