Insights To Impact

Inspiring Knowledge by delivering fact-based Marketing Intelligence, Research and Consulting Insights unique to your brand.

20 Years of Research Expertise, Amplified by Technology

iReach Insights is one of Ireland’s leading independent market research agencies. For over 20 years, our research expertise has helped organisations understand how people think, behave, and make decisions — and we’ve always paired that expertise with a tech-savvy approach, from early digital research methods to today’s AI-powered platforms, including iReach Conversations Pro and iReach AI Interviewer.

Technology changes how we work. Research expertise is why it works.

AI Conversations

Our Solutions and Expertise

What We Help You Achieve:​

  • New product development
  • Pricing strategy
  • Customer experience
  • Brand tracking
  • Market segmentation
  • Concept testing

Our research is built around your business decisions, not just data collection.

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How We Deliver It:​

  • Consumer and Business research panels
  • Online communities for Idea Generation
  • Focus groups and In-depths
  • Retail Exit Interviews
  • Data and Predictive Analytics
  • Advance methods including Eye Tracking

Built on 20 years of methodological expertise — now enhanced by AI.

 

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How We Research

Every project draws on 20 years of methodological expertise, whichever approach fits the question.

Research Methodologies across Business and Consumer Insights to create measurable impacts for each client.

Qualitative

Interviews, focus groups, and observation to understand the why behind consumer and business behaviour.

Quantitative

Statistically robust data at scale, from our proprietary Irish and Northern Irish panels.

Hybrid

Qualitative depth and quantitative scale combined, when a single method isn’t enough.

Digital and AI

Website and In-venue UX/CX research, including EyeTtracking studies. Creating value and enhanced insights by integrating AI into our proven methods.

Trusted Across Industries

Supporting market leaders, challengers, and fast-growing entrants across Ireland, the UK, Europe, and North America.

What our clients say about us

Testimonials

“iReach conducted customer innovation workshops in the UK. We got a lot of information out of these to help us plan our brand and proposition strategy in the UK and Ireland.”

Bridget Walker
Regional Brand Manager, eBookers

“iReach conducted customer innovation workshops in the UK. We got a lot of information out of these to help us plan our brand and proposition strategy in the UK and Ireland.”

Bridget Walker
Regional Brand Manager, eBookers

Market research and consumer insight is a cornerstone of the GroupM business and is crucial to the success we have enjoyed to date and to our future growth plans. We are delighted to have partnered up with iReach in this incredibly important area.

Hilary Tracy
Director, Business Planning, GroupM

iReach conducted customer innovation workshops in the UK. We got a lot of information out of these to help us plan our brand and proposition strategy in the UK and Ireland.

Bridget Walker
Regional Brand Manager, eBookers

iReach conducted customer innovation workshops in the UK. We got a lot of information out of these to help us plan our brand and proposition strategy in the UK and Ireland.

Bridget Walker
Regional Brand Manager, eBookers

iReach conducted customer innovation workshops in the UK. We got a lot of information out of these to help us plan our brand and proposition strategy in the UK and Ireland.

Bridget Walker
Regional Brand Manager, eBookers

iReach Panels Built for Real Engagement

iReach has built proprietary research communities and panels across Ireland, the UK, giving clients efficient access to Consumer and Business decision-makers. We engage our panel members in interactive ways that reduce survey fatigue and deliver more reliable insights — with clients now able to run their own research directly through iReach Conversations Pro.

Beyond our core Consumer and Business Panels, we’ve built Specialist Panels including Teens & Youth, Mums with Infants, Students, Foodies, and Families.

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