38% of Gen Z state that they play online games, with 6% more males (41%) and a high level of females (35%).
43% of males agree that they have made friends from gaming, while 39% of females said so.
- Instagram (91%) is the most used social platform among Gen Z, followed by WhatsApp (82%), Snapchat (77%) and TikTok (73%).
- 72% of online gamers indicate their favourite aspect of gaming is a time to relax and unwind, with females (73%) and males (71%) roughly the same.
- 59% of online game players play games on their smart devices, with 37% more females (80%) than males (43%), followed by PlayStation which is used by 48% of online players.
- Pinterest (39%), WhatsApp (39%) and Instagram (38%) are the most trusted social media platforms for Gen Z. Facebook (11%), Twitter (14%) and Reddit (18%) are the least trusted platforms.
- Gen Z uses social media more often now than in 2018, with the evening (48%) being the most prevalent time of the day.
Questions asked:
Q1: Do you play online games?
Q2: What Platforms or Devices do you play games on?
Q3: Do you agree that you have made friends from gaming?
Q4: What is your favourite aspect of gaming?
Q5: What social platforms (sites or apps) do you use?
Q6: For each of the Social platforms listed, how much do you trust the content seen and shared media platforms? Scale 1 to 10 where 10 is Trust 100% and 1 is Trust 0%.
Q7: When do you normally use social media?
For more statistics you can visit us at our blog: https://ireachhq.com/blog
About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22nd – 29th of July and has a 3% Confidence Interval and 95% Confidence Level.
