Adults in Ireland have spent on average over €61 million on second hand clothes or accessories in the last 12 months.
Adults in Ireland have spent on average over €61 million on second hand clothes or accessories in the last 12 months.
- In Ireland 780,000 adults have purchased second-hand clothes in the last year totaling over €61m in 2024.
- 35% of adults have or plan to purchase second hand clothes/ accessories, of these 46% are Gen Z’s.
- Gen Z adults have on average spent €6.5 million on second hand clothes or accessories in the last 12 months.
- 72% of those who have purchased second hand clothes, search for them in charity shops, 42% look for them in second hand stores, and 36% find them online.
- 60% of Gen Z search for second hand items from charity shops and 54% purchase them in second hand stores.
- More than 1 in 3 (37%) Gen Z adults purchase second hand items in markets and 25% purchase them online.
- Of those who purchase second hand items online, 43% purchase them on eBay, 38% buy from Done Deal, and 36% purchase from Etsy.
- 82% of Gen Z purchase from Depop, 73% purchase from Etsy, 45% purchase them from Vinted, and 45% purchase them from Facebook Marketplace,
- 27% of adults have sold items on Done Deal, 25% have sold items on Facebook Marketplace, 17% have sold items on Depop, and 17% have sold items on eBay.
- 73% of Gen Z have sold items on Depop and 36% have sold items on Vinted.
- In the past 12 months, 46% of adults think they have spent less than €50, 22% think they’ve spent €50-€100, and 17% think they’ve spent €101-€150.
- 45% of Gen Z think they’ve spent less than €50 and 36% think they’ve spent €101-€150.
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About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 13th and 20th of February and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of adults nationwide:
Q1. Have you ever or do you plan to purchase second hand clothes and/or accessories (Jewellery, hand bags, shoes etc.)?
Q2. Where do you search for such purchases?
Q3. Have you purchased from any of the following Online sites?
Q4. Have you ever sold items on any of these Online sites?
Q5. How much do you think you spend on second hand clothes or accessories in the past 12 months?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364
