Adults in Ireland will spend over €458 million on Black Friday and Cyber Monday deals this year.

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With Black Friday coming up on the 24th of November, 62% of adults plan on buying from stores and online this Friday up 14% in 2023.

 

  • 50% of adults feel that Black Friday promotions make it easier for me to afford a particular gift or purchase before Christmas, up 13% from 2023.

 

  • Of those planning to spend this Black Friday/ Cyber Monday, 25% plan to spend more than €250. The average spend per adult is €190.48.

 

  • 48% of adults who plan to purchase gifts this Black Friday/ Cyber Monday do so to save on Christmas presents this year.

 

  • Over 1 in 3 adults (38%) think Black Friday/ Cyber Monday is important to their Christmas Shopping and Gifting plans and 50% think there are better deals to be found in the January sales.

 

  • 32% of respondents feel that retailers who do Black Friday promotions may be a bit desperate for business, down 1% from 2023.

 

  • 43% of respondents not making a purchase do not feel the need to buy any item this Black Friday/ Cyber Monday and 41% don’t think the price reductions are enticing enough to make a purchase.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 7th and 14th of November and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of adults nationwide:

Q1. Did you make a Black Friday/Cyber Monday purchase in 2023?

Q2. Do you plan to make a Black Friday/Cyber Monday purchase in 2024?

Q3. Why have you decided to make a purchase this Black Friday/Cyber Monday?

Q4. Why have you decided to not to make a purchase this Black Friday/Cyber Monday?

Q5. How much do you expect to spend this Black Friday/Cyber Monday?

Q6. To what extent do you agree or disagree with the following:

Q7. How important is Black Friday /Cyber Monday to your Christmas Shopping and Gifting plans?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

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