Omnibus

iReach Insights Consumer Designs Omnibus

Robust

Nationally Representative by Age,
Region, Gender and Social Class

Fast and Effective

6 Day turnaround with Y/N
Questions starting from €400 each

Reporting with Insights

Full data analysis and PowerPoint
reporting by iReach Analysts

iReach Consumer Decisions Omnibus Methodology

The iReach Multibus is a unique Omnibus survey delivering a nationally representative sample of 1,000 adult Consumers in Ireland twice each month. Participant clients can purchase a single question or a group of questions as part of the Omnibus survey for ad-hoc research projects or tracker studies. Delivering actionable insights, costs include questionnaire design, full data analysis and PowerPoint reporting by experienced iReach Research Analysts. Accurate and Robust with Confidence Interval of 95% and Confidence Level of +/- 2.5%.

iReach Consumer Research Panels Analysis Variables

iReach has built proprietary Research Panels covering Consumer segments capturing a wide range of analysis variables. These Research Panels are used for all iReach client projects including the monthly Consumer Decisions Omnibus, Custom Surveys and recruitment for qualitative research such as In-Depth Interviews and Focus Groups.

Demographic Variables

Gender
Age
Social Class
Family Status
Marital Status
Home Ownership
Employment Status
Educational Background
Region, County, Urban/Rural

Some Economic Variables

Decision Making
Grocery Shopping
Income, Spend and Savings

Some Custom Variables

Broadband Subscription
Sports and Hobbies
Online habits
Media Consumption

Analysis and Reporting

iReach Omnibus costs include full data analysis and reporting run by experienced Research Analysts to identify and deliver actionable
insights and recommendations

Tabular Data Only Option

A Tabular Data Only option is available for those organisations that wish to analysis the data directly. Pricing is available in advance of project launch.

Current Schedule

Launch DateHeadline ResultsFull Report
Oct5th11th13th
Oct19th25th27th
Nov9th15th17th
Nov23th29th1st Sep
Dec7th13th15th
Dec14th20th22nd
Jan18th24th26th
Feb8th14th16th