News
September 2, 2026 / September 2, 2026 by admin
Of those who complained about the weather, 16% complained as soon as the hot weather started. Over half (52%) say the worst part of the great weather was that they couldn’t sleep with the heat and 30% thought the worst was people complaining about the weather. 29% of adults say they wished they
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August 26, 2026 / August 26, 2026 by admin
29% of adults say they are more likely to choose a holiday in Ireland instead of travelling abroad compared to last summer, (up 25% over 2025) and with the great weather, this increased the numbers of staycations further by 32% totalling 880,000 families. On the Island of Ireland, 75% holidayed in Ireland, 15%
The CSO estimates that €5 billion is spent each summer in the Irish hospitality sector and they suggest a fall in spend this summer of 4% (or €200 million). A recent nationwide survey by iReach Insights shows households are further reducing non-essential spend on hospitality, down an average of 10% this summer, which could impact
74% of those involved say that an e-scooter was involved in the most recent incident , 10% say a high-powered electric bike was involved, and 7% say a pedal-assisted e-bike was involved. 22% say when the incident occurred the e-scooter or electric bicycle the rider appeared to be travelling at an excessive speed, 21%
The majority of parents (85%) support a ban on social media for children under 16 in Ireland with 57% of those strongly supporting the ban. 2 in 3 (66%) of parents are aware that the Irish Government has said it will introduce a ban on social media for under-16s if EU-wide agreement isn’t reached.
August 26, 2026 by admin
Of those watching the World Cup or Love Island, if they had to keep watching just one 39% would choose Love Island ad 38% would just watch the World Cup. 23% feel they genuinely couldn’t choose. Over half (53%) of those watching the World Cup have been watching it live for the evening
June 19, 2026 / June 19, 2026 by admin
If given the chance for an all-expenses paid trip to the USA for the World Cup, just 29% would go. 40% would go to Mexico, and 71% would go to Canada. Almost 4 years on, more than 2 in 3 (70%) say their perception of the World Cup is negatively impacted by the
May 6, 2026 by admin
• 83% of adults have felt pressure on their finances due to rising household bills, with 34% of these feeling a lot of pressure. • 46% of adults expect their household bills to increase by €101-€250 a month and 37% think they will increase by less than €100 a month. o The average amount adults
April 7, 2026 by admin
• 67% of adults have heard of Zippay with 37% of these knowing what it is and how it works. • If Zippay was available in their banking app, 62% are likely to use it with 18% of these very likely to use it. o This is highest for adults aged 45-54 with 68%
March 5, 2026 by admin
48% of adults with mothers in Ireland will be buying a present for their mother this Mother’s Day. Of those who will buy a gift the average amount adults will spend is €125. Adults who have a positive relationship with their mother plan to spend €150. 70% of adults would describe their
March 2, 2026 / March 2, 2026 by admin
2 years after the Re-Turn Scheme was introduced in Ireland, iReach asked adults in Ireland their thoughts on the success and barriers of the Deposit Return Scheme. • 1 in 4 adults (25%) use the machines in shops or supermarkets much more than they did at the start and 14% use them a bit more
February 13, 2026 by admin
• 1 in 3 adults (34%) have been personally affected or someone close to them have been affected by flooding in Ireland. o This is highest for adults in Munster with 45% being personally affected or someone close to them have been affected by flooding. • 78% of adults feel Ireland is not doing enough
February 11, 2026 / February 11, 2026 by admin
• The majority of adults in Ireland (92%) plan on buying gifts this Christmas with the average amount adults plan to spend on Christmas gifts and presents is €555. o There is a fall in expected spend in 2025 from €597 last year. • 30% of respondents start or plan to start buying gifts for
November 26, 2025 by admin
2 in 3 (67%) adults in Ireland think that the Black Friday and Cyber Monday sales are overrated with a fall in expected spend in 2025 of €38million compared to 2024. Over half (56%) of adults think there are better deals to be found in the January sales compared to Black Friday sales.
November 21, 2025 by admin
With Black Friday coming up on the 28th of November, 64% of adults (up 2% over 2024) plan on buying from stores and online, with spend down €36 million from 2024 . The average spend per person is down to €170 compared to €190 in 2024. iReach insights ran a Nationwide Survey in
November 18, 2025 by admin
2 in 5 adults (40%) think that Thanksgiving is more of a shopping holiday rather than a family tradition. This is highest for Millennials (aged 25-34) at 53% thinking its more of a shopping holiday. More than 1 in 3 adults (36%) see Thanksgiving as a Family Tradition with 36% believing it is a
November 12, 2025 by admin
This is highest for Millennials (aged 25-34) with 48% feeling Ireland should have its own version of Thanksgiving. • More than 1 in 3 adults (35%) think Thanksgiving is becoming a more recognised celebration in Ireland. • 44% of adults think younger generations in Ireland are more open to celebrating Thanksgiving, highest for Millennials at
October 29, 2025 by admin
72% of adults will spend money on Halloween sweets, decorations, costumes, etc. which is down 6% from last year. The majority of adults (80%) feel that retailers should reduce single-use plastic packaging for Halloween products. This is highest for adults aged 25-34 with 90% agreeing retailers should switch to single-use plastic.
October 6, 2025 by admin
16% of adults think they will be better off financially after the Budget announcement with Government Ministers are suggesting that adults in Ireland will be better off by a modest amount at around €10-€20 a week. Of those expecting an increase in their finances, the average amount adults expect to be better
October 6, 2025 / October 6, 2025 by admin
• 78% of adults feel the next President should have political experience. o This is highest for Boomers with 82% feeling the next President should have political experience. • When asked what are the most important quality the next President should have; o 28% of adults say it’s a connection with ordinary people o 20%
September 10, 2025 by admin
74% of adults aged 18-24 agree that seeing children returning to school makes them glad they’re an adult with 51% of these strongly agreeing. Over 1 in 3 adults (38%) think that the school years are the best years of your life with 15% of these strongly feeling this. Nearly half (48%) of
September 5, 2025 by admin
Only 13% of adults in Ireland know that England is hosting the Women’s Rugby World Cup 2025. Over 1 in 5 adults (23%) are likely to watch The Irish Team play their next match against Spain on the 31st of August, with 11% of these very likely to watch it. 30% of adults aged
July 30, 2025 by admin
• Over 1 in 3 adults (67%) support tax stamps to tackle the illicit trade of e-cigarettes with 37% of these strongly supporting a tax stamp. • Health groups say the Government must do more to protect young people from vaping, 56% of adults think the Government should restrict youth appealing flavours, colours, and packaging.
July 15, 2025 by admin
2 in 3 adults (66%) think Gen Z are more self-care focused than older generations, especially when it comes to proactive wellbeing and mental health. International Self-Care Day is observed annually on July 24th. It’s a day dedicated to promoting the importance of self-care as a fundamental aspect of overall well-being, encompassing physical, mental, and